Welcome to gioco.com representative website of max giorgetti fashion designer studio specializing in the eyewear design field. In brief, this is how I develop my collections design, always trying to give a touch of news while respecting the brands identity.
All starts from Fashion - Drawing glasses, my first step is to connect design to the brand.
As main root, the brand must be represented precisely
and the collection should recall the philosophy of the fashion name, the brand or the startup business direction,
even without the logo or name engraved on the temples.
Everything starts from the Fashion World
from which I take inspiration for the trends and colors to use, without preclusions but with the certainty that with our collection we could give
a mark to be followed in turn, an example for others, maybe a trend.
If anticipating the market too much can be risky, I always try to think about what will be the best product of tomorrow.
Concept Design - Like a simple sketch that captures an idea, a detail of a pair of glasses can highlight the brand and the entire collection.
It all starts here. Additionally, I often add descriptive notes that explain what this detail means as it relates to the brand's identity and collection.
I often focus on a distinctive part of the glasses, such as the temple where the brand logo is positioned or a unique design element that can characterize the philosophy.
Among the areas to be carefully highlighted, integrating it into the design, there is the logo, usually on the temple or on the tip.
The sketch will almost always help to effectively communicate the unique strengths of the eyewear design, highlighting the brand's attention to detail and the elegance of the collection.
Computer drawings - Lenses shape are the first factor to consider: round, oval, square, rhomboid, they are the foundations of the design of the individual model, a decisive choice based on brand and market.
Afterwards, using digital tools such as Vector editing software and CAD, I can make the first sketch feasible, always remembering that glasses are three-dimensional objects,
so we are not carrying out a graphic design but of a real and solid product.
When the initial idea contained original intuitions, they can be made characteristic of the single model or a series.
As common rule, in general I always prefer to develop the design by family or philosophy, so based on a single news, a detail or a new working, we present a series of models in different versions by type and material used.
3D & Prototypes - The creation of 3D design and the subsequent prototype is a fundamental step.
Since the beginning of my career as eyewear designer (1995) I have tried to implement technology in the design of glasses, when everyone designed by hand.
Talking about production however, the traditional method
especially for prototyping it's still unbeatable in many respects: speed and the ability to make changes almost in real time is a decisive factor.
For that reason, many high end companies can create perfect glasses in a very short time using traditional methods.
In my design activity, I use a dedicated prototyping man to create many projects where time and accuracy are important factors.
Production -
To create a collection of glasses you need to rely on the right producer for kind of product,
estimated price level and finally the area in which the company intend to sell the collection.
In my case, thanks to 30 years of experience, I have an extensive knowledge of the best manufacturing companies available, based on the kind of product, such as: metal, acetate, combined, injected, based in Italy, China and Taiwan.
This applies both to glasses and to all the necessary accessories,
not least packaging (fundamental accessory for communication as well as protection functionality)
where there are experienced producers unique in terms of the type and quality of their products.
My contribution to your success - I have had many experiences in my work, most of which are truly unique and unforgettable. I can share with you my background in the field of glasses and suggest new products for the market, as well as a large number of manufacturers. I take my background experiences are useful as a basis for expressing oneself with even more innovative and effective ideas, in a constantly evolving sector. If you are interested in eyewear design, you can contact me to submit your project. Thank you for your interest in my work.
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disclaimer: gioco.com is an information site about max giorgetti's fashion design studio. this website does not require registration and does not collect specific visitor information. drawings and designs of the glasses displayed on this site were created by max giorgetti design. brands are property of their respective companies. copyright: all concepts, ideas, images, graphics contained within this website are protected by copyright law. unauthorized reproduction, distribution, or usage of any content, in whole or in part, without express written permission from the copyright holder is strictly prohibited. for permissions or inquiries, please contact us by email.
