by max giorgetti

Since 25 years I have been proposing trendy design ideas to eyewear brands for all types of products: metals, acetate, wood, injection molds. During my career I have had the opportunity to work with world-renowned brands backed by people with innate talent, as well with innovative startups, working alongside experts producers and amazing technicians. I have tried to make my contribution to everyone, in some cases with extraordinary results. From all of them I have received valuable lessons that have honed my design and product development method, as I succesfull showed in different experiences in design consulting, eyewear design teaching and coordination of designer teams.

New concepts, new patents

since I started in eyewear design, I have been committed to trying new solutions with sketches, 3D prototypes and projects for hinges, mechanical movements and new features for lenses and components. aesthetics often anticipate and enhance functionality

concepts design by max giorgetti

Branding & Graphic Design

The logo and any other graphic customization are important details to make the product unique, opportunities to tell a story, an idea inspired by telling people, colors, characters, shades and chromatic variations. I can suggest you how and where you can work on it

the Prototype

Handmade or digitally, a prototype is the key step in the design process. The first prototype can talk to you about any part of the style, suggesting that you change the angle, as well as the size and style of every detail


With accessories, a project has its distinctive sign which allows it to be recognized by all the rest. Packaging is a wonderful opportunity to define its content and intrigue the consumer. With the right packaging Design we can highlight and further emphasize your Brand

background highlights

danor ladies eyewear

sordelli eyewear

giardiniera sunglasses

ars optical sports eyewear

ic optics versace versus mattiolo playlife nordica

luxottica rayban emporio armani

marcolin kennethcole timberland

clearvision kennethcole izod op

owp eyewear mexx

tura ladies eyewear

viva group harley davidson

methodseven sunglasses

wiley x sports glasses sunglasses

clic magnetic eyewear

up upsunglasses

© 2022 eyeweardesign by max giorgetti
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